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Organizations around the globe are shifting backup, storage, and legacy IT infrastructure and workloads to the cloud.

While this market shift has been well underway for the past five or more years—and accelerates in 2020—I believe it is still nascent. Many organizations are still overpaying for backup today. IT teams are still wrestling with large portions of the IT infrastructure as they were ten years ago. Taking advantage of the cloud can be easier said than done.

HubStor offers a unique platform to help companies with this shift. Our view continues to be that backup and archive are the low-hanging fruit use cases of the cloud. As you think about shifting backup, storage, and large swaths of your IT infrastructure to the cloud, consider the following ways HubStor can help you:

  • The need to modernize backup – IT leaders are looking for a more straightforward approach to protecting their virtual and physical environments. This means a shift away from on-premises backup storage, replication, and tape vaulting practices towards a cloud-based 3-2-1 architecture with Backup-as-a-Service (BaaS)
  • The need for SaaS and PaaS backup – There seems to be a general awakening to the fact that data in most SaaS and PaaS services is not backed up from a customer’s perspective, driving demand for third-party, segregated backup copies of the data that resides in your SaaS and PaaS accounts (e.g., Office 365, Box, Slack, AWS S3, Azure Blob Storage, and others).
  • The need for software-defined storage infrastructure transformation – While on-premises storage infrastructure will continue playing an important role in many organizations, IT leaders seem to have lost their appetite for allowing low-touch and inactive data to pile up in this expensive storage environment such that the majority of their data center footprint becomes storage hardware. The desire to run “lean and mean” with regards to the sizing of on-premises servers and storage, while augmenting with a cloud-based solution to backup, tier and archive is becoming industry standard. This has the side effect benefit of decoupling data from the hardware, allowing for faster recoveries, smarter storage migrations, and freedom from vendor lock-in.
  • The need to modernize archival – IT leaders want to replace legacy archiving products with cloud-based ones, stop managing tape libraries, and retire legacy applications. Furthermore, some SaaS applications contain data that requires archival, either for capacity management, discovery, or compliance, and the desire is for a cloud-based archiving solution to solve this need.
  • The increased appetite for SaaS delivery of all things infrastructure, including backup & archival – The underlying desire to simplify will have IT leaders favoring a SaaS-based solution for backup, archive, and software-defined storage use cases, as opposed to cloud-based alternatives that require certain amounts of do-it-yourself (e.g., the virtual appliance).

hubstor solution diagram

Why HubStor?

HubStor provides a unique solution in the following ways:

A pure SaaS solution for backup, archival, and data management needs

Convenient and straightforward is the name of the game with no hardware. IT leaders want to reduce the infrastructure footprint their teams are managing. They want out of the weeds of backup and archive. Thus, the more SaaS and hands-off they can be, the more value is delivered. Vendors with older-gen solutions will find it increasingly hard to compete by offering DIY virtual appliance and IaaS-based cloud approaches.

HubStor’s differentiating value: HubStor is ahead of the pack in terms of SaaS delivery, whether that be our provisioning speed, upgrades, billing, data sovereignty controls, and security hardening. HubStor combines the best of both worlds: enterprise scalability and security with an authentic, reliable SaaS experience.

A single platform solution that solves multiple backup, archival, and software-defined storage workloads/scenarios

Solutions that can solve multiple backup and archival needs without an onerous licensing/pricing or deployment/administration model will have an advantage over point products. While point products generally have more depth in their niche area, HubStor bends the rules by offering equivalent or better depth in the various niche areas. Thus, we neutralize the argument for a niche vendor and force competitors to play our game, which has a high barrier to entry. In your desire to simplify, HubStor helps by providing the platform solution that solves multiple problems with cost-efficiency.

HubStor’s differentiating value: HubStor has a significant competitive beachhead as a single, unified platform for a broad spectrum of backup and archival use cases. Within the supported use cases, HubStor delivers an impressive depth of features, and the solution meets the performance and scalability needs of large enterprises.

Transparent, consumption-based commercial models are turning pricing for infrastructure software solutions on its head

Vendors that cling to pricing models of the past will find it hard to compete with cloud-aligned markup-based pricing models such as pioneered by HubStor in the infrastructure SaaS space. Markup-based pricing is favorable for single-tenant SaaS scenarios, especially at scale, because it is consistent with the underlying cloud provider’s metered pricing, allowing customers to pay only for what they use with complete transparency.

HubStor’s differentiating value: HubStor’s pricing offers flexibility, transparency, and competitiveness that most other vendors will find very hard to replicate. As a business, HubStor is operationally efficient, enabling us to be aggressive with gross margins. Recently, we have improved our model by exempting storage operations and egress costs from our pricing calculations, and by respecting reserved instances and reserved storage capacity discounts.

Looking ahead

2020 has been a tough year. The goals for IT teams heading into 2021 are likely going to involve streamlining operations and cutting costs wherever possible.

At HubStor, we see significant opportunities to both improve agility and reduce spending through SaaS-based backup, archive, and software-defined storage. The combination of these data protection and secondary storage use cases on a single, unified platform can enable you to get out of costly arrangements with incumbent vendors. And the SaaS nature of HubStor means that you can be free from managing the infrastructure associated with data protection, compliance, and long-term storage.


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